For all our new readers and followers, thank you for supporting the #uglyfoodmovement. Join the conversation about ugly fruits and vegetables and start appreciating the real beauty of all your food by sharing your ugly food pics (Use the hashtag #realbeauty or #uglyfoodmovement and we’ll be sure to show them off) .
So there’s a lot of support for real beauty campaigns, with the best example being Dove’s Campaign For Real Beauty. “You are more beautiful than you think!’ the famous Real Beauty Sketch advertisement told women and men around the world. The message is quite powerful and poignant, and really got everyone speaking positively about beauty. Now if we can only do the same with our food.
Real beauty, real talk.
After so many years of rejecting blemished and oddly shaped produce by big and small retailers as well as store managers removing these “ugly” items from shelves, Australian shoppers have been conditioned to expect only the very highest levels of freshness, quality and aesthetics. We need to shift our focus quality and taste, not aesthetics. Follow our Instagram, Facebook and Twitter for beautiful pictures that will change the way you see “ugly” food”.